Privacy Policy
Last updated: September 2026
1. Introduction
This Privacy Policy explains how Holistic Better You collects, uses, stores, and protects personal information when you use holisticbetteryou.com; use the NutriTrack app; contact us; book a consultation; sign up for email content; or interact with our services, including the AI chat assistant on this website.
This policy should be read together with our Cookie Policy, Disclaimer, and Terms and Conditions.
2. Who We Are
This website is operated by Dace Laua, trading as Holistic Better You, based in Folkestone, Kent, United Kingdom.
For the purposes of UK data protection law, Dace Laua / Holistic Better You is the data controller for the personal information collected through this website and related services.
Contact: dace.laua@holisticbetteryou.com
3. Personal Information We Collect
Information you provide directly, including:
- Your name
- Your email address
- Your phone number, if provided
- Your message or enquiry details
- Information submitted through contact or consultation forms
- Information provided when booking a consultation
- Information provided when signing up for a free resource, newsletter, or email series
- Messages and information you share through the AI chat assistant on this website
- NutriTrack account, diary, nutrition plan, user settings, food log, and app profile information where you choose to use NutriTrack
- Any personal information you choose to share during communication with us
Health and wellness information
Because Holistic Better You provides holistic wellness, nutrition, and bioresonance-related services, you may choose to share information about your health, lifestyle, symptoms, diet, supplements, medical history, wellbeing goals, or personal circumstances.
Health-related information is treated as special category data under UK GDPR and receives additional protection. We only collect health or wellness information where you voluntarily provide it, such as through a consultation enquiry, form, email, consultation session, the AI chat assistant, or optional NutriTrack features.
Please do not provide health information unless you are comfortable with us using it for the purposes described in this Privacy Policy.
Automatically collected technical information, including:
- IP address, including where stored in anonymised or hashed form for security and rate limiting purposes
- Browser type and version
- Device type
- Pages visited
- Approximate location based on technical data
- Time and date of visit
- How you interact with the website or app
This may be collected through Google Analytics, cookies, website security tools, performance tools, or app infrastructure services.
4. How We Use Your Personal Information
We may use your personal information to:
- Respond to your enquiries
- Process consultation requests
- Provide holistic wellness support
- Send you free resources you requested
- Send newsletters or email updates where you have opted in
- Manage bookings, appointments, and communications
- Personalise consultation discussions based on information you provide
- Provide NutriTrack features, including food diary tracking, nutrition goals, cloud sync, account management, export/backup, and activity summaries
- Improve website content, layout, and user experience
- Monitor website and app performance and security
- Keep appropriate business and communication records
- Improve the quality and relevance of AI chat assistant responses
- Comply with legal, tax, accounting, or regulatory obligations
We do not sell, rent, or trade your personal data to third parties for marketing purposes.
5. Legal Basis for Processing Your Data
Under UK GDPR, we must have a lawful basis for using your personal data.
Consent — where you sign up for a newsletter or free resource, agree to receive marketing emails, accept non-essential cookies, voluntarily provide health-related information, or choose to connect optional NutriTrack services such as Google Health or Fitbit activity data. You can withdraw consent at any time.
Contract — where it is necessary to provide a service you have requested, such as arranging or delivering a consultation, or providing app features you choose to use.
Legitimate interests — for responding to enquiries, improving website and app performance, maintaining security, operating the AI chat assistant, retaining anonymised conversation logs to improve service quality, and keeping business records.
Legal obligation — where required to comply with legal, tax, accounting, or regulatory obligations.
6. Special Category Health Data
If you choose to share health-related information with us, including through the AI chat assistant or optional NutriTrack features, this may be considered special category data under UK GDPR, which requires additional protection and an explicit condition for processing.
Where we process health-related information, we rely on your explicit consent and the fact that you voluntarily provided the information for the purpose of receiving holistic wellness support or using personal wellness tracking features.
You may withdraw your explicit consent at any time by contacting us. However, this may affect our ability to provide personalised wellness support or certain app features.
We do not use health information for advertising, profiling, automated decision-making, or selling to third parties.
Please be mindful that any health information you share through the AI chat assistant is transmitted to Anthropic’s API for processing. We recommend not sharing sensitive medical information through the chat widget.
7. AI Chat Assistant
This website features an AI-powered chat assistant to help visitors find relevant information about Holistic Better You’s services, wellness programmes, and Coral Club products.
How the chat assistant works:
The chat assistant is powered by Claude, an AI model provided by Anthropic PBC. Messages you send through the chat widget are transmitted securely to Anthropic’s API, which generates a response. Anthropic processes these messages in accordance with its own privacy policy, available at anthropic.com/privacy.
What data is collected through the chat assistant:
- The content of messages you send during a chat session
- The page you were visiting when you used the chat
- Your approximate session identifier, anonymised and hashed
- Your detected language preference
- Whether you provided your name and email through the lead capture form within the chat
How chat data is stored:
Anonymised conversation logs may be stored server-side on this website to help monitor service quality and improve the assistant’s relevance and accuracy. These logs do not contain your name or email address unless you chose to provide them through the lead capture form. IP addresses are stored in hashed, non-reversible form and cannot be used to directly identify you.
Lead capture through the chat assistant:
If you choose to provide your name and email address through the chat assistant’s lead capture form, this information will be added to our email subscriber list via MailerLite. You will receive an email with wellness resources as described at the point of submission. You can unsubscribe at any time.
Automated responses:
The AI chat assistant generates responses automatically. It is not operated by a human in real time. For personal advice, consultations, or sensitive enquiries, please contact Dace directly via the contact page or WhatsApp.
8. NutriTrack App
Holistic Better You also provides NutriTrack, a personal food diary and nutrition tracking application available at https://nutritrack.holisticbetteryou.com and described at https://holisticbetteryou.com/nutritrack/.
NutriTrack can be used in guest mode or with a cloud account. In guest mode, diary information is stored locally on your device. If you sign in with Google, NutriTrack may use Supabase to store your account profile, food diary entries, nutrition plan, user settings, and related app data so that your diary can sync across your devices.
Google Sign-In
If you choose to sign in with Google, NutriTrack uses Google Sign-In to authenticate your account. We may receive basic account information such as your Google account ID, name, email address, and profile image. This is used to create and manage your NutriTrack cloud account and to keep your data associated with your own account.
Google Health, Fitbit, Activity and Fitness Data
If you choose to connect activity or fitness data, NutriTrack may request read-only access to Google Health activity and fitness data, including information such as daily steps and calories burned. NutriTrack uses this data only to show your own activity information inside the app and to calculate your daily calorie balance alongside food you log.
NutriTrack does not use Google Health, Fitbit, activity, or fitness data for advertising, credit decisions, medical diagnosis, medical treatment, or sale to third parties.
NutriTrack’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
How NutriTrack Uses Your Data
NutriTrack uses your data to provide the app’s core features, including food diary tracking, nutrition goals, calorie and macronutrient calculations, cross-device sync, account management, export/backup, and activity summaries where you have connected supported activity services.
We do not sell your NutriTrack data. We do not share your food diary, nutrition plan, Google account data, Google Health data, Fitbit data, or activity data with advertisers or data brokers.
Your Choices and Controls
You may use NutriTrack in guest mode without creating a cloud account. You may also choose not to connect Google Health, Fitbit, or activity data.
You can sign out of your NutriTrack cloud account in the app. You can export your diary data using the app’s export tools where available. You can request deletion of cloud NutriTrack account data by contacting us at lausgints@gmail.com.
You can revoke Google access at any time through your Google Account permissions page. You can also disconnect Fitbit or other activity services through their own account settings where applicable.
9. Email Marketing
If you sign up for our newsletter, free resource, or email series—including through the AI chat assistant—your name and email address will be stored and processed using MailerLite.
We will only send you marketing emails where you have opted in. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.
10. Third-Party Services We Use
- Google Analytics — anonymised website visitor behaviour analysis
- Google Sign-In — authentication for NutriTrack cloud accounts
- Google Health — optional read-only activity and fitness data for NutriTrack, such as steps and calories burned
- Fitbit — optional activity and fitness data connection where enabled by the user
- Supabase — NutriTrack cloud account, database, authentication, and cross-device sync services
- MailerLite — email subscriptions and communications
- WPForms — contact and consultation form submissions
- CookieYes — cookie consent management
- Anthropic — the AI chat assistant on this website is powered by Claude, an AI model provided by Anthropic PBC. Messages sent through the chat widget are processed via Anthropic’s API to generate responses. Anthropic’s privacy policy applies to this processing. Further information is available at anthropic.com/privacy.
- WordPress, Elementor, plugins, hosting, and security tools — website operation and maintenance
- Coral Club — product links redirect to gb.coral.club, which operates under its own privacy policy
Holistic Better You is not responsible for how third-party websites process your personal data once you leave holisticbetteryou.com.
11. Cookies and Analytics
This website uses cookies and similar technologies. Non-essential cookies are only used where you have given consent. For more information please see our Cookie Policy.
12. Sharing Your Personal Information
We do not sell, rent, or trade your personal information. We may share limited personal data with trusted service providers where necessary to operate the website, provide services, operate NutriTrack, or comply with legal obligations. This includes Anthropic PBC for the purpose of operating the AI chat assistant and Supabase for NutriTrack cloud sync and account features.
We may also disclose information where required by law, regulation, court order, or another lawful request.
13. International Transfers
Some third-party service providers may process or store personal data outside the United Kingdom. This may include Anthropic PBC, Google, Fitbit, Supabase, MailerLite, and other providers used to operate our website, communications, and app services. Where this happens, we aim to use providers that apply appropriate safeguards in accordance with UK data protection requirements.
14. How Long We Keep Your Data
- Contact form and enquiry data — up to 2 years
- Consultation-related records — up to 6 years
- Email subscriber data — until you unsubscribe or request deletion
- AI chat conversation logs — retained for up to 6 months, then deleted
- NutriTrack cloud account and diary data — retained while your cloud account is active or until you request deletion, subject to any legal or legitimate business reasons to retain limited records
- Analytics data — kept in aggregated or anonymised form
- Financial or transaction records — up to 6 years where required for tax or accounting purposes
You can request deletion of your personal data at any time, subject to any legal or legitimate business reasons to retain certain information.
15. How We Protect Your Data
We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. IP addresses collected through the AI chat assistant are stored in hashed, non-reversible form. Chat conversation logs do not contain directly identifiable personal data unless you choose to provide your name and email through the lead capture form. NutriTrack cloud data is protected through authenticated access controls so that users can access only their own cloud account and diary information. However, no method of online transmission or storage is completely secure.
16. Your Rights Under UK GDPR
You may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data, including any chat conversation logs associated with your session or NutriTrack cloud account data where applicable
- Request restriction of processing
- Object to certain types of processing
- Withdraw consent at any time
- Request transfer of your data where applicable
- Complain to the UK Information Commissioner’s Office
To exercise your rights, contact us at dace.laua@holisticbetteryou.com. For NutriTrack cloud account deletion requests, you may also contact lausgints@gmail.com.
You also have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk.
17. Children’s Privacy
This website, the AI chat assistant, and NutriTrack are intended for adults aged 18 and over. We do not knowingly collect personal information from children.
18. Links to Other Websites
This website and our services may contain links to external websites. We are not responsible for the privacy practices, content, security, or policies of external websites.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised last updated date.
20. Contact
Holistic Better You
Operated by: Dace Laua
Location: Folkestone, Kent, United Kingdom
Email: dace.laua@holisticbetteryou.com
NutriTrack contact: lausgints@gmail.com
Website: holisticbetteryou.com